Time and again, over the years, we have heard that e-commerce has reached a saturation point. We have also heard that it is not a lucrative business option anymore.
Time and again, this has been proved wrong.
In a world that is fast going digital, e-commerce is only the natural evolution of physical shops. In the current scenario, e-commerce websites cannot completely replace physical stores. However, they can at least co-exist with them.
Why am I telling you this?
Well, because you need to first understand that e-commerce is not declining. But it is not without competition either. Even if you exclude the competition posed by the more trusted brick-and-mortar shops, the e-commerce sector faces fierce competition within itself.