Do you work hard toward persuading your customers or your supervisor on the significance and viability of email marketing?
If yes, then you probably will be following the latest trends and tricks to improve your email marketing strategies.
Despite the fact how successful it is with social media marketing, growth hacking and various popular methods to capture audiences, it can be hard to convince others to use email marketing.
However, to really understand the insights of successful email marketing, you need to ask the questions to the right people.
Here are some of the most influential people in the email marketing industry that you need to follow:
1. Neil Patel – The co-founder of KISSmetrics, CrazyEgg, and QuickSprout
Neil Patel is an all-rounder when it comes to digital marketing. You will commonly see his great insightful tips on SEO, content management, and social media marketing, but he is also an advocate of email marketing.
According to him as a marketer, email always stands above the rest when it comes to results.
Not only email marketing does have a high transformation rate, as you develop your customer’s list, you can consistently adapt it by pitching various items.
Simply take an example of a web-based business like Amazon; one way they get you to consistently purchase more items from them is by emailing you offers all the time.
On the off chance that you aren’t interested in buying any items, they still send out emails so they can make you get back to their site on a regular basis.
2. Corey Dilley – Director of Campaign Strategy at Unbounce
Corey believes in the power of email marketing. He believes in using the email list, which is also the biggest asset in a marketer’s kitty.
As per his experience, he has seen exponential growth (about 80-90%) in their landing page traffic whenever they launch a new product or add a feature.
All this is because of email marketing which enables him to draw in the group of viewers in an innovative, customized way that blogs or tweets can’t.
3. Joe Pulizzi – Founder at Content Marketing Institute
Joe Pulizzi believes that using social media to get traffic and customers is like using a rented land to run your shop.
There may be brands who build their audiences on Facebook or Twitter, which could be fine for them, but they don’t own those platforms.
Having an email list is like having your own radio channel and to reach out to your set of audience with the right product and services.
Getting an email address is a primary advancement to making sense of who your readers are, who can later become your customers. Joe is also an Author of Killing Marketing & Content Inc., Speaker & Entrepreneur.
4. Noah Kagan – The founder of AppSumo
Noah Kagan is a fan of email marketing. For him, everyone’s day starts with reading an email, so why not make it impactful that it delivers.
Whether it is Christmas or Cyber Monday, people are looking for offers on their mail – not on social media –but on their emails. That’s why it is important.
Many of them could be annoying but nonetheless, this is the preferred method of effective communication now and in the future.
When you give up communication to your customers through Facebook or Twitter you are now at the mercy of them allowing you to talk to your customers.
When you give up sending messages or notifications to your clients through Facebook or Twitter you are limited with your actions, before them enabling you to converse with your clients.
With emails, you’re managing your own conversations.
5. Ramsay Taplin – The founder of The Blog Tyrant
Ramsay has got two words for email marketing i.e. promotion and protection.
How promotion?
Nothing gets engagement like email marketing. Twitter, Facebook, and others are practically unimportant if made a comparison.
In the event that somebody has given you their email address, they are prepared to connect with your products.
Furthermore, the best part is that they’ll enable you to market it so you can get more subscribers.
And, how protection?
Since Google is continually changing its algorithm, you can end up with a penalty without understanding the guideline sometimes. In that circumstance, your mailing list is the genuine security that you have.
Regardless of whether your rankings go down tomorrow, you’d still have the capacity to send your blog to a huge number of individuals by means of an email.
6. Nathalie Lussier – The Founder of AmbitionAlly
For Nathalie, building an email list is essential as it’s an ideal approach to construct an association with potential clients in a private way.
You are not only an announcement that is there and gone, rather, you are right in somebody’s inbox where they get other critical emails from their work, family, and companions.
7. Francisco Rosales – The Founder & CEO of SocialMouths
Francis believes email marketing is the best tool to increase your reach.
With social media platforms like Facebook, you can reach about 1-2% of your audience.
Though emails aren’t perfect in that measure, still (studies show), about 22% of the emails don’t reach to your prospective buyer leaving 78% that were delivered. So, you can see a huge difference over here.
The life expectancy of your email depends on your readers. Your email will sit in the Inbox as ‘new’ until the point that it’s recognized.
This is the reason you continue getting clicks even a few days after sending the mailers.
Then again, the life expectancy of a social media post can run between a couple of hours to minutes.
Therefore, email is by far the most effective communication platform between your brand and its audience.
Final thoughts
So, here are the seven influential people in the email marketing you need to follow and learn from.
They are as enthusiastic about emails and so are you.
One thing you should learn is that email lists are important, and this can be easily learned from these influencers.
It is vital to engage with your audiences and protect yourself from the changes in social media and search engine algorithms.
Hope, you’ll start working on your email list soon and discover some amazing results!